Thailand Privilege Card rebranding itself for its 20th anniversary
Thailand Privilege Card Co., Ltd. (TPC), the operator of the Thailand Elite Card Project overseen by the Tourism Authority of Thailand (TAT), has embarked on a significant rebranding initiative as it celebrates its 20th anniversary. This transformation marks a pivotal moment in TPC’s journey, with the aim of positioning itself as a global leader in providing exclusive privileges to distinguished individuals seeking long-term residency in Thailand.
Thailand Privilege Card
The previous array of eight membership card options has been phased out, paving the way for the introduction of the new “Thailand Privilege Card” product, now available in four distinct packages. These packages are meticulously crafted around the core principle of “Freedom of Choices,” offering an array of amplified privileges tailored to cater to diverse global lifestyles.
With a strategic focus on key markets, notably China, Japan, the United States, the United Kingdom, Russia, and European Union nations, TPC has set forth ambitious projections of contributing over ten billion Baht to the nation’s economy.
For seeking long tern residency in Thailand
Reflecting on the operational achievements of Thailand Privilege Card in 2023 and its ongoing success, Mr. Manatase Annawat, President of Thailand Privilege Card Co., Ltd., expressed pride in the company’s remarkable 20-year milestone. Over this period, the company has consistently evolved its services and introduced new products to meet the evolving needs of international residents seeking long-term residency in Thailand.
As the exclusive Global Residency Campaign that seamlessly integrates visa privileges with airport services and a spectrum of lifestyle benefits, TPC has achieved an impressive cumulative income exceeding 50 billion baht over the course of its 20-year journey, boasting a membership base of over 31,500 members.
Mr. Manatase Annawat, President of Thailand Privilege Card Co., Ltd., stated, “In 2023 alone, we have achieved approximately 7,500 billion baht in revenue, witnessing a remarkable growth of more than 11,500 members, marking a significant 210% increase from our 2022 figures.”
Commemorate the 20th anniversary
To commemorate the 20th anniversary of Thailand Privilege Card Co., Ltd., the company has undertaken a substantial rebranding effort, accompanied by an enhancement of benefits. This transformation heralds the transition from the ‘Thailand Elite Card’ to the ‘Thailand Privilege Card,’ extending a warm welcome and ensuring the utmost satisfaction and convenience for international residents aspiring to establish long-term residency in Thailand.
The revamped offering encompasses a comprehensive suite of benefits, including airport privileges, enriched travel experiences, accommodations, leisure activities, business investment opportunities, and more. This multifaceted rebranding endeavor encompasses pivotal changes, such as a contemporary logo design and updated staff uniforms.
Guided by the company’s brand DNA, ‘GRACE,’ TPC is dedicated to elevating the quality of Thai products and services, contributing to the nation’s economy, and reinforcing its position as a global organizational leader.
Mr. Manatase further outlined the company’s strategic focus on four key segments: Frequent International Visitors/Affluent Investors, Workcation/Digital Nomads, Expats in Thailand, and Retirees. TPC plans to strategically penetrate various potential markets, including China, Japan, the United States, the United Kingdom, Russia, South Korea, and European Union countries. Additionally, the company is exploring opportunities to expand its presence in emerging markets, such as India and countries within the GCC region, including Saudi Arabia.
Reserve, diamond, platinum and gold cards.
Under the new framework of ‘More Choices More Freedom,’ the Thailand Privilege Card introduces exclusive privileges for all cardholders, allowing them to accumulate Privilege Points for the redemption of exceptional privileges and extraordinary experiences. The membership cards are categorized into four packages: RESERVE, DIAMOND, PLATINUM, and GOLD.
‘More Choices More Freedom’ is designed to cater to each cardholder’s preferred lifestyle. It provides premium services throughout their stay in Thailand. These privileges include premium airport assistance services, exclusive lounge access at the airport upon arrival. Also for departure, limousine transfers, and personal liaison services available in four languages: English, Korean, Mandarin, and Japanese, with the potential for additional languages in the future.
Thailand Privilege Card Co., Ltd. is forging ahead through collaborations with various sectors within the tourism industry, with the overarching goal of enhancing comprehensive service offerings to its esteemed members. This strategic approach is geared towards generating revenue for businesses that align with diverse lifestyles nationwide.
- more information here : https://www.thailandprivilege.co.th/news/61948bf4769a9e0013a32e6d/?category=events